Base of Sweden Goes International

I know we would not normally do this but the news was to good not to share as Base of Sweden goes international, thats correct the company who’s innovative foundation and cleanser is making waves in Europe is now available for international delivery through their website.

Designed to be professional friendly, the foundation and remover has become a media sensation in its native Sweden and captured the attention of artists across the board with fans both industry and consumer praising its formulation and company ethos.

“The Base is not like other foundations and therefore it does not feel like other foundations. It is moist on your skin all day long and lasts up to 72 hours. It is also waterproof, which allows you to wash your face, swim and exercise in it without it coming off. Once it does come off, the Base fades away gradually rather than falls off.”

An absolute game changer this foundation is perfect for all aspects of the makeup artist kit from the media and theatre where longevity, sweat proof and waterproof is a must to the bridal sector where demand for long stay makeup that doesn’t clog the skin is chief amongst the coveted and sought after solutions for brides and the wedding party. Stepping to the plate with this range was a bold move and it is one that is receiving notice with Base of Sweden Already garnering industry innovation awards for foundation alongside the press and blogger accolades it deserves.

To learn more about the range or to purchase see:

Base of Sweden Website

Base of Sweden Instagram

Base of Sweden Facebook

*The YouTube channel for Base of Sweden is a must see and save for the savvy artist who wants to learn.

Explaining the Lost Boys

The Lost Boys as a concept has a dark heart, its a patchwork of different aspects from the darker side of the Peter Pan story to the current social and political atmosphere where we see people such as Milo Yiannopoulos who has talked openly about the disenfranchisement of young men over the last decade.

Abandoned spaces (image for illustrative purposes only)

Abandoned spaces (image for illustrative purposes only)

Melding these elements together The Lost Boys became a sort of tongue in cheek reference to the way men are viewed and takes some of the “boy who never grew up” stories and expand on them with a touch of the grunge movement, American Gothic and the subversion of masculinity.

The images themselves will be built around derelict buildings, waste ground and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the “council estate boys" look of the models.

Additionally, to the clean makeup looks I have planned, there will be integration (slowly) of character makeup elements such as scarring and bruising to add depth to the characters to give a level of the cinematic and a harsher reality of the concept.

I am going to add extra kit soon and will release details on what goes into a lost shoot in terms of gear from the camera equipment to the makeup and brushes used which in-itself will be released as a blog or blogs.

While I appreciate this is a personal project it will be used to promote the Lost Project and give a voice to a different side of my own commercial/media background in makeup design taking a little of the narrative described above into projects that are currently being scripted with a view to building a stable of work.