Your New Go-To Daily Skin Defender With Frances Prescott

With fashion weeks underway across the globe and people taking time to plan for the upcoming winter party season (Halloween anyone?), its a good time to have a good skincare range close at hand that will protect, is anti pollution and sets your makeup so when your skipping between shows or just on a break in town for lunch you can be confident your skin is safe. Frances Prescott has come up with a solution that will be a game changer for anyone who finds themselves needing that little extra protection for their skin:

The 1, 2, 3, TRI-SPRITZ benefits:

Frances Prescott tri spritz.
  • Cellular repair.

  • Coconut water regulates cellular health and instantly hydrates, while nutrient and Omega 3 rich Chuffa Milk moisturises and supports tissue recovery. White Tea and White Nettle with Lupin Seed Extract calm, firm and reduce inflammation. Free radicals are neutralised while the blend of Rose Water and Verbena refresh and uplift.

  • Anti-pollution.

  • Algae from pure spring water creates an effective environmental barrier to protect the skin from pollution and modern day living

  • Sets makeup in place.

  • Natural cellulose derived from tree bark, forms a weightless, transparent film to set makeup in place for all day confidence.

TRI-SPRITZ is formulated with the purest, premium, naturally derived ingredients, carefully chosen to really deliver results, naturally. And it smells divine - a botanical blend of rose, orange and lavender water to sooth your mood as well as your skin.

Cruelty free, with no harmful chemicals, parabens, silicones or synthetics, TRI-SPRITZ is suitable for all skin types. Use under or over make-up to set, and to instantly hydrate, calm, condition and protect skin throughout the day.

*This admittedly would a be a good addition to a working kit for bridal/wedding artists, fashion and beauty work and the film and TV makeup artist or as a part of a mens grooming kit.

To learn more about the Frances Prescott range see:

Frances Prescott Website

Frances Prescott Facebook

Frances Prescott Instagram

Frances Prescott Twitter

Fashion Week Beauty Staples for Italian Girl Style

As any fashionista will tell you, fashion week no matter the city is frantic and you need to be on the top of your game when it comes to your look and style, your makeup has to stay put for a day as your run from one catwalk to the next, show to show. The team at Beauty Made in Italy are one step ahead and have come up with some fantastic must haves for the shows and day to day life as you flit around town. After all isn’t life one big catwalk?

fashion week with beauty made in Italy

Herbatint's Flash Fashion colour range for fun, vibrant hair colour. Offering the brightest reds, deepest purples and funkiest mango colours, Herbatint's Flash Fashion Series gives you the power to personalise your hair colour and keep up with this year's hottest trends! Retail price: $18.99. Available now at usa.herbatint.com.

Before heading out to the shows, make sure your skin is prepped with Skin&Co Roma's Truffle Therapy Face Toner. Infused with their signature Black Winter Truffle, this toner deeply cleanses and purifies pores with the antiseptic power of witch hazel and sage, effectively removing impurities to treat, heal and prevent blemishes. Retail price: $30. Available now at skinandcoroma.com.

Keep your makeup looking fresh and lock in all day coverage with Ripar's Setting Spray. This lightweight and non-sticky mist is formulated with soothing and refreshing ingredients to ensure your makeup stays in place even under those harsh runway lights! A favourite of makeup professionals and performers, Ripar's Setting Spray can be used to set your makeup in the morning or to provide a refreshing boost throughout the day. Retail price: $33. Available now at ripar.us. Nourish your skin while on-the-go with Carthusia's Mediterraneo Hand Cream. Gently scented with their best selling fragrance this hand cream is a daily indulgence and perfect for dry or chapped hands. Retail price: $20. Available now at bigelowchemists.com.

To learn more about the Beauty Made in Italy Program see their website: https://beautymadeinitaly.com/

A New Chapter is Being Written With The Lost Creatives

A New Chapter is Being Written With The Lost Creatives site being built and new work in development for the film and Internet TV sector. We love the direction that The Lost Project is taking as we become a go to for beauty writing with a series of PR agents across the UK and USA coming to the table looking for additional support.

the lost creatives

Over the month of September we will be shooting new content for both sites and making sure that all the I’s are dotted and T’s are crossed.

It is really exciting to be moving in this direction and we have already got our main social accounts up and running:

The Lost Creatives Facebook.

The Lost Creatives Instagram.

The Lost Creatives Twitter.

With a whole new set of goals and plans in motion it is a really exciting time and we do have the support of our various oversea’s contacts (including writers, distributors and actors) who are eager to be a part of the momentum we are creating and are ready to support us. Which is hugely gratifying.

To stay up to date with all the news and updates see our social accounts listed above.

Fight Acne and Skin Flare-Ups with Kyushi Kindness

Designed to augment your skin care routine and as a oil based treatment system the Kyushi range is a welcome development for those with problem skin or who are prone to flare ups, adding a touch of Eastern culture to your routine. Known throughout the world for their innovations in the beauty market, Eastern medicines and skincare Kyushi (pronounced Key you see) takes all the benefits of the East and brings it to the west thanks to makeup artist Alice Moore who’s gender free skincare line is already making waves in the market of treatment based skincare.

“Kyūshi – Is a Japanese word meaning ‘pause’. Its deeper meaning is influenced by the Japanese culture of focusing on one action at a time and giving it your absolute full attention, Kyūshi establishes a ritual, a moment of peace in a world of chaos.”

For many people when their skin is going through a rough patch, whether that's acne, congestion or inflammation, the first response is to go on the "attack" with harsh scrubs, drying products and chemical spot creams. However, this can aggravate the skin and damage the barrier function, worsening the issue. It may seem counterproductive, but the best way to fight acne and skin flare-ups is with...kindness.

Kyushi Face Oil Duo Set

Kyushi Chamomile & Helichrysum (30ml - £39) is a calming, soothing and reparative facial oil blend that benefits both the skin and mind, working to nourish and hydrate the skin, whilst reducing inflammation and easing irritation from skin flare ups including acne, rosacea and eczema.

  • Anti-inflammatory German Chamomile essential oil works to soothe inflamed, irritated, red skin whilst anti-microbial essential oil Helichrysum helps to regenerate collagen whilst stimulating new tissue growth

  • 100% pure olive Squalane oil imitates the skin's natural sebum to deeply nourish, moisturise, restore elasticity and boost cell regeneration

  • Meadowfoam oil is high in antioxidants and reinforces the skin's barrier to help lock in moisture and slow down trans-epidermal water loss

  • Power antioxidant Vitamin E helps fight free radical damage and encourage healthy cell growth

  • Bergamot and Neroli essential oils work to improve pigmentation and scarring, whilst essential oil of anti-inflammatory Frankincense heals damaged tissue

  • Balancing essential oil of Orange helps to lower stress levels which are often heightened when we're anxious about our skin

  • use in the morning, at night or whenever you're struggling skin needs a helping hand

To learn more about the range see:

Kyushi Website

Kyushi Instagram

Perlier New Limited Edition Lavender Honey Collection

The Italian brand Perlier has become a major part of the beauty Lexicon with their beautifully packaged, inspirational collections and Italian style. The newest addition to the roster; The Perlier New Limited Edition Lavender Honey Collection is a prime example of the thought and care that goes into their range and illustrates perfectly the beauty of Italy alongside their innovations in the cosmetic arts.

Perlier New Limited Edition Lavender Honey Collection.png

Inspired by nature, Perlier brings the best of Italy directly into your home with their luxurious bath and beauty products. For generations, Perlier's formulas are carefully crafted at La Carignana on 150 acres of botanical gardens located at the base of the Alps near Turin, Italy. 

Each year, Perlier travels to different regions of Italy to source rare and unique honey for their limited edition honey collections. For 2019, Perlier is excited to introduce their limited edition Lavender Honey line from Liguria, Italy. Protected by a mountain range but parallel to the sea, Liguria is a unique region in Cinque Terre that produces the precious and exclusive Liguria honey, rich in nutrients and anti-oxidants. Also known for their extraordinary variety of flowers, Perlier uses lavender extract from the region in their new limited edition Liguria honey line that includes four speciality products:

-Liguria Honey & Lavender Body Cream: $30.00

-Liguria Honey & Lavender Bath Cream: $20.00

-Liguria Honey & Lavender Hand Cream: $20.00

-Liguria Honey & Lavender Body Powder (no talc): $18.50

Availability: NOW at perlier.com.

To learn more about the Beauty Made in Italy program see: https://beautymadeinitaly.com/

Alfa Italia’s Tropea Pro Styler

There is something so about Ala Italia hair tools that makes you feel like you are buying not just the elegance and Italian style of the product but the whole professional realm that they embody so well from their consumer tools to the professional range they offer.

Alfa Italia’s Tropea Pro Styler

Alfa Italia’s Tropea Pro Styler

The new Alfa Italia Tropea Pro Styler, With three interchangeable barrels this new styler is a perfect addition to a weekend bag or a compact dressing table, offering maximum style and impact with minimal fuss. Ideally suited to travel (or as a gift for a beauty enthusiast) there is something special about the Alfa Italia styling tools range that is more than professional, it is a lifestyle. Looking closely at the styler we see the same professional elements we would expect in a salon down scaled and ready to use at home with the added benefits that only Alfa Italia can offer with style and grace that says Italy:

  • Titanium Barrels - fast becoming a go to option for professional stylists, this material offers superior heat conductivity and an ultra-smooth surface that makes for silky, shiny curls.

  • • MCH heater - emits far-infrared heat that instantly penetrates the cortex of the hair cuticle, heating from the inside outwards. The hair is heated evenly and in half the time of conventional heat, reducing the risk of damage.

  • Lightweight - titanium has the highest strength to weight ratio of any material used in professional styling tools.

  • Easy to use - the digital heat control interface allows for precise setting and monitoring of temperature from 121oc up to 232oc for consistently effective results. And auto shutoff means no more worrying if you’ve switched it off when you leave the house!

  • • Protect your digits - heat-resistant 3-fingered glove gives flexibility and more precise curling - without burning your fingers.

  • Agile - an easy grip, 9 foot 360° swivel cord made of heat-proof, up to 232oC, rubber and a professional

  • hook makes using and storing this tool super easy.

  • Dual Voltage 110–240 V – perfect for international travel.

  • 1-Year Alfa Italia Warranty - for extra protection and peace of mind.

To learn more about the Alfa Italia Range see:

Alfa Italia Website

Alfa Italia Instagram

Alfa Italia Facebook

Oh My Lash Tray Launch

oh my lash trays

Something my private clients rave about is the fact I use Oh My lash faux mink lashes and how beautiful they are when working beauty makeup. So when I found out that they were launching the lash trays I was absolutely intrigued and as always with this line I was not disappointed.

These synthetic lashes are set to be a new classic for the bridal and beauty sector especially those who want to be able to offer lash services and with clients who just want a little touch added these are perfect.

With the C curl and D curl lashes they are beautifully structured and add a touch of elegance to a look I can see this being a big seller for the lash technicians out there who want something with a strong ethical background and cost effective for their clients.

Oh My Lash, since its beginning has been about bringing a quality product to the market and as a makeup artist myself, I fully endorse the range and will definitely be adding more soon.

Its a strange thing, whenever I do a private client I end up using one set and having the client fawn over the other options (and giving them an extra pair), this addition of the lash trays will be a massive boost for my working kit, and I will be able to offer more lash treatments to my clients alongside their glamorous sister lashes which are already a staple of my work outside the fashion and media sector.

A perfect addition to any dressing table or a working artist kit, from the bridal sector to fashion and media, Oh My Lash is a perfect add on to your work and the new lash trays are the icing on the cake to what is an amazing British brand.

To learn more about Oh My Lash see:

Oh My Lash Website

Oh My Lash Instagram

Oh My Lash Facebook

LD Boutique by Leighton Denny MBE

Leighton Denny (MBE) is the ultimate beauty success story, his international reputation for nails has brought him and the nail industry into the mainstream in a way that is beyond comprehension and owes a lot to his humble roots and overall demeanour.

Going from being a fork life driver to founding the multi million pound beauty and nail expert shows the grit and determination of a man who’s talents go above and beyond that of a nail tech into the realms of business giant. From the award winning crystal nail file and fragrance (sold worldwide to a point where it could fill an Olympic swimming pool), Leighton has become the go to guru for all things beauty.

LD Boutique by Leighton Denny MBE

LD Boutique by Leighton Denny MBE

With four key areas of his business, it is no surprise to see that the LD boutique range is a global phenomenon. Starting with the nail varnishes through to the self tanning range it is a company that has sent beauty over the edge and created its own standard and a benchmark for the art form.

"Leighton Denny Expert Nails is where it all began, and we still have the same award-winning polish formula that we launched in 2005. It's stood the test of time! From hand creams and cuticle oils to gel polishes and pedicure sets LDEN will always deliver. My iconic Crystal Nail File has won its 15th industry award and is the key to a salon finish."

"Sun Believable is a 'no gimmicks' tanning range that's moisturising, kind to the skin and delivers a healthy looking, multi-dimensional, long lasting tan. And there's something for everyone! From the antioxidant instant tan BRONZE Me (£16/200ml), to the deep, overnight tanning mousse TAN Me (£25/300ml) to the natural tan accelerator ACCELERATE Me(£20/200ml)."

"Lip Dual (£12.50) allows you to create a matte, natural, bold or sheer lip colour, all with one product. The dual ended lip system holds a rich and luxurious lipstick at one end and a magnetic-like lip "stain" on the other so you can stain it, layer it, tone it up or tone it down and wear your colour your way, every day!"

"There are four unique and intoxicating fragrances in my LIGHT & DARK- two female (Original and Delightful) and two unisex (Lively and Desire) fragrances, you can find a perfect scent for your mood. I designed each LIGHT & DARK fragrance, so they blend seamlessly with each other, so you can wear alone for an intriguing scent or layered together for your own personal fragrance cocktail. My LIGHT & DARK Discovery Collection (£38) is the perfect way to test and trial the collection and create your signature scent."

A company to watch, the Leighton Denny range is growing in the beauty market and as a household name is second to none in its innovations and standards.

To learn more about the range see:

LD Boutique by Leighton Denny Website

LD Boutique by Leighton Denny Instagram

LD Boutique by Leighton Denny Twitter

Madame La La Bronzing Ball

The Madam La La Bronzing Ball is a quirky little product with a lot of punch. Designed to work with a wide range of skin tones it is the kind of quick fix that is a must have multi purpose product that will change your makeup and tanning game.

On first inspection we see a small pot with a clear lid revealing a warm, golden toned cream that is aesthetically pleasing. Taking off the lid we are greeted with the light perfume of coconut, strong enough to be noticed but not overpowering it does make you think tropical climes which given the tanning properties is an appropriate and welcome touch that makes the Bronzing Ball a definite must for fast and easy tanning with a touch of the tropics.

Madame La La Bronzing Ball

Madame La La Bronzing Ball

“Bronzing Ball is a 180°colour cosmetics twist-up cream bronzer for a precise glide on instant bronze – no makeup brushes needed! Bronzing Ball achieves an easy year round bronzed glow in effortless strokes – one shade suits all. Infused with Vitamin E & Coco Water hydrating properties the luminous and glimmering shade with a 180° dome applicator is easy to use for bronzing, contouring and highlighting the cheeks, lips and eyes.”

Testing the product is easy, the ball shape allows you to swipe the colour directly onto the skin with ease and it blends smoothly creating a warm even tan where applied. Minimal fuss and maximum impact when you build the colour up through layering.

*This would be a great addition to a working kit for fashion artists or anyone in the wedding sector.

From a media artist perspective this is a great little item to slip into a working kit for shoots where a touch of bronze is required or you are working TV/film/fashion projects it can be a major plus for the continuity side, quickly touching up a tan on a shoot or sculpting a models face with a few swipes of this beautiful cream verses heavy powders or ashy creams, adding depth and warmth to the face without hassle. A welcome addition to the beauty world the company deserves plaudits and applause for their innovative beauty and tanning line.

To learn more about the brand or the full range of products see:

Madame La La Website

Madame La La Instagram

Madame La La Facebook

Madame La La Twitter

Ariane Pool Makeup Through the Seasons

Ariane Pool has over the course of her 40 plus year career has become a leading light in the professional sector and was part of a handful of artists who changed the face of makeup and has given both consumers and professionals in the business a range of cosmetics that has become synonymous with celebrities and bridal. An in demand makeup artist herself and known for her calm, collected approach to cosmetics especially when dealing with the white glove service of weddings Ariane Pool is an artist and cosmetics creator who has become a household name for good reason.

One of the keys to this is her ability to work with the clients and create what has been termed the transitional collection. As the weather is so often changeable and undecided (especially in the UK) she decided to give us a set of key components that will make your beauty life that little bit simpler.

Ariane Pool Concealer Palette

Ariane Pool Concealer Palette

Starting with the concealer palette, The creamy formula is soft enough to work underneath the eyes but dries down to demi-matte finish, concealing blemishes and high colouring beautifully. A must have for your beauty space or kit as it allows you to customise your look as and when you require with the minimum of hassle.

Ariane Pool Waterproof Lash Coat

Ariane Pool Waterproof Lash Coat

Waterproofing your lashes is a must regardless of the time of year and this clever innovation of the transparent topper will transform any mascara into a waterproof formula that can withstand water, rain, sweat and tears. Simply sweep over your normal mascara, for lashes that won't budge.

And finally, the blush and bronze With a pigmented sheer blush on one side and a satin golden bronze on the other, this duo allows you to sculpt, contour, highlight and blush, all at once. Use the blusher alone for a fresh summer flush, mix the two together for a warmer autumnal shade or use the bronzer alone to sculpt and contour your complexion.

Ariane Pool Blush and Bronze Duo

Ariane Pool Blush and Bronze Duo

Taking your makeup to the next level with smart placement and transitional products that will see you throughout the year without hassle, Ariane Pool is the artist to look to for smart makeup. To learn more about the range see:

Ariane Pool Website

Ariane Pool Instagram

Ariane Pool Facebook

Ariane Pool YouTube

Ariane Pool Twitter

Lola Chubby Cream Lipstick Pencil

I haven’t written about Lola makeup for a while and when I spotted the new chubby cream lipstick pencil I knew it was long overdue that I did, after all, they are a major part of my kit essentials for my private and media/fashion clients. Which I will touch on in this piece.

With 4 shades available, the colours are what I would term staples of a working kit or in a broader sense “wearable” colours that most people will reach for, something Lola makeup is incredibly good. Yes they are a staple of the professional fashion arena in Europe (sponsor of Spain’s next top model and the former UK top model), they have become somewhat of a go to brand for the bridal sector as well with their formulations, colour spectrum and of course fashion credentials being top amongst the reasons.

The major advantages of the new lipstick pencil (as outlined below) are all hall marks of the company who pride themselves on their cruelty free and vegan status.

Characteristics

Lola chubby cream lipstick pencil

Lola chubby cream lipstick pencil

  • Suitable for all skin types and tones

  • Buildable coverage

  • Creamy texture

  • Glossy shine

  • Comfortable to wear

  • Titanium Dioxide free

  • Paraben free

  • Cruelty free

  • 100% Vegan

Benefits

  • Vitamin Enriched

  • Moisturising

  • Conditioning

Known for their fashion forward cosmetics line they are as mentioned, a bridal makeup standard, working with a variety of high end bridal shows and becoming the go to makeup line for this market. As someone who appreciates and values a good lipstick pencil for its ease of use, as a professional they can be slipped easily into a set bag for quick touch ups without the mess and hassle, although if I do use a lipstick you can guess who’s lip brush is the one sitting in my kit for touch ups especially when I apply liquid lipstick I like the precision of the two options that Lola presents.

*On a side note Lola does have one of the best lip brushes I have ever used and their colourless universal powder is one of my top 5 products.

Base of Sweden Goes International

I know we would not normally do this but the news was to good not to share as Base of Sweden goes international, thats correct the company who’s innovative foundation and cleanser is making waves in Europe is now available for international delivery through their website.

Designed to be professional friendly, the foundation and remover has become a media sensation in its native Sweden and captured the attention of artists across the board with fans both industry and consumer praising its formulation and company ethos.

“The Base is not like other foundations and therefore it does not feel like other foundations. It is moist on your skin all day long and lasts up to 72 hours. It is also waterproof, which allows you to wash your face, swim and exercise in it without it coming off. Once it does come off, the Base fades away gradually rather than falls off.”

An absolute game changer this foundation is perfect for all aspects of the makeup artist kit from the media and theatre where longevity, sweat proof and waterproof is a must to the bridal sector where demand for long stay makeup that doesn’t clog the skin is chief amongst the coveted and sought after solutions for brides and the wedding party. Stepping to the plate with this range was a bold move and it is one that is receiving notice with Base of Sweden Already garnering industry innovation awards for foundation alongside the press and blogger accolades it deserves.

To learn more about the range or to purchase see:

Base of Sweden Website

Base of Sweden Instagram

Base of Sweden Facebook

*The YouTube channel for Base of Sweden is a must see and save for the savvy artist who wants to learn.

Shining Boy BB Cream

Shining boy is a brand I found by sheer chance and it falls into that category of quirky and outwith my norm for male grooming but this does not detract from the company in any shape or form. While many say that makeup is universal there is still a degree of stigma attached to men buying makeup that they are working to take away with their quirky concepts.

shining boy makeup.jpg

For those taking their first steps into the world of makeup as a boy/man or just looking for something that will be quick, simple and easy to use then a BB cream is generally a good starting point. With the Shining boy BB cream, its targeted specifically at men and boys with a view to making clean skin a quicker process and creates a gateway to experimentation with the wider range of their cosmetics (in particular the eye shadow palettes).

The silver tone of the packaging and overall feel is standard and would not look out of place in a gym bag as it resembles a moisturiser or a post shave balm. The actual product has all the hallmarks of a premium BB cream (BB standing for Beauty balm) in that it offers an all encompassing product with skincare, concealer and light coverage that will in essence give the skin a fresh, rested look. Available in two shades of light and wheatish (medium/tan). Like many BB creams it is still advisable to use a powder to set although it is relatively long wearing depending on your own skin type and texture. The ingredients overall do have all the qualities I would expect and the added bonus of being waterproof making it an ideal addition to a summer regime.

The rest of the shining boy range is more about fun and experimentation with vibrant colour palettes and a more whimsical sense of playfulness but it is the BB cream that does stand out in the range from a grooming perspective as its designed to be easy to use and stands as a reminder that grooming (in the social media age) is an important factor for the well dressed gent or artistically minded soul who wants to be seen in the best possible light.

To learn more about the company see:

Shining Boy Website

Shining Boy Instagram

Shining Boy Facebook

*A quick google search on the Shining Boy brand is enlightening and offers an interesting perspective on the range but in all honesty it doesn’t detract from the company for me it just allows a little insight into the company and the nearest competitors in terms of look and ingredients (not to mention pricing)

Explaining the Lost Boys

The Lost Boys as a concept has a dark heart, its a patchwork of different aspects from the darker side of the Peter Pan story to the current social and political atmosphere where we see people such as Milo Yiannopoulos who has talked openly about the disenfranchisement of young men over the last decade.

Abandoned spaces (image for illustrative purposes only)

Abandoned spaces (image for illustrative purposes only)

Melding these elements together The Lost Boys became a sort of tongue in cheek reference to the way men are viewed and takes some of the “boy who never grew up” stories and expand on them with a touch of the grunge movement, American Gothic and the subversion of masculinity.

The images themselves will be built around derelict buildings, waste ground and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the “council estate boys" look of the models.

Additionally, to the clean makeup looks I have planned, there will be integration (slowly) of character makeup elements such as scarring and bruising to add depth to the characters to give a level of the cinematic and a harsher reality of the concept.

I am going to add extra kit soon and will release details on what goes into a lost shoot in terms of gear from the camera equipment to the makeup and brushes used which in-itself will be released as a blog or blogs.

While I appreciate this is a personal project it will be used to promote the Lost Project and give a voice to a different side of my own commercial/media background in makeup design taking a little of the narrative described above into projects that are currently being scripted with a view to building a stable of work.

The Lost Narrative Defined

I have written a few blogs over the last week or so that while I stand by the commentary I did feel it was ott and dramatic and deserved to be pulled so if anyone is wondering why its simple. I do stand by it but just decided that its not worth the hassle and I want to focus my energies on better things. While this may seem like an admission of guilt its far, far from it. Call me a primadonna if you wish, I really don’t mind. I want to clarify a few small points and clear the air before I start my run at defining what the Lost Boys and Lost Girls story is as a narrative and visual concept, it has a little touch of darkness to it and has been brewing in my head for a long time.

same shit different day

In addition to this as a means to move forward I spoke to one of my scriptwriters and will be sitting this weekend sketching, going through old designs and knuckling down to do the creative and commercial work I have been promising myself I would get done. Calls will be made to those who have shown loyalty and I am going to reinvest not only in my own business again but in the work I have been postponing to support others.

This does not mean I will not be available for clients, far from it, what it does mean is that priority goes to my own work and I will be extremely selective who I work with from this point on.

While the sentiment may be same shit different day, it won’t be my groundhog day and I can see a way to end the current narrative. The problems are no longer mine and I can finally put this to bed and give myself the opportunity to showcase my own skills.

Watch this space, The Lost Stories (combined with Behind the Brushes) is coming back with some fantastic narratives and beauty launches thanks mainly to my connections to various PR agencies which will allow me to give a little time to clearing the cobwebs creatively and finally doing justice to the Lost Girls and the Lost Boys concept that I have on paper created giving it a more visual sense of what its all about.

Dismantling the Narrative of Support

I really do owe a debt of gratitude to the Scottish fashion community (and just as importantly the Scottish film community too). You really know how to un-person your own creative talent and destroy your own narrative about how important it is to support anything Scottish from fashion events YOU demand through to films that you have no clue how to sell or finance, they have to be supported because Scotland. It really is amazing to me that geography trumps business.

We had a realistic line in the sand over what our expectations for the pop-up show and what it would bring, it was being used as a stepping stone to create more and it was going to be difficult to push without support and without a huge amount of effort on our part. That we did. We spent money on ads, we spent hours contacting businesses from self employed buyer through to the Scottish fashion community and of course the press who’s client base was exactly the same as we needed at the event.

The outcome of this?

I see right through you

Well it was simple. Everyone, and I do mean everyone from the Enterkine Hotel through to the various fashion based individuals such as the bloggers, fashion index and calendar (all with the geographic tag of Scotland) declined or ignored the messages and attempts to reach out to them. So the people who were crying out for fashion shows, to be taken as seriously in the market as the rest of the UK, particularly London, all of them sat on their hands.

This was an absolutely insane move on all fronts, what could have and should have been an opportunity to promote Scotland as a viable entity in the market was ignored. What was an easy sell in London we knew would take a little more effort up here, and it was within the interest of all parties to make it work.

So why didn’t they? I have some theories on this:

We went outside the prescribed norms and did this without permission or consent from the cliques. By this I mean simply we didn’t approach any of the current “collective” teams of makeup artists, photographers and those who are “running” the social media groups for the “fashion industry in Scotland.”

Everyone sat and waited to be asked. A prime example of this was models. Scottish Agencies wanted between 10 and 100 times the going rate of London to provide models for a show, no negotiations, no information on what “industry standard” rate of pay they required would be, just that they wanted that for their models AND a consultation fee for last minute booking and arrangement. Oddly they were un-surprised at the details of the event and just asked for money with no clear definable boundary as to why the rate was set so high. Something I have noticed is the minute you mention budgets, no matter the skill level its automatically pay me industry rate, usually the top level rate for time served (eg senior rate for 10 year plus staff) to someone who has Zero experience or has never been paid for the various “indie” projects on their CV.

*In London, agencies will loan out new faces on request for shows and use it as a platform to create other business as they know that a successful show will generate look books, editorials (paid) and advertorials. So they generally accept expenses for the models on the understanding that its a trade test.

Expanding on the waiting to be asked notion, where were the creatives from makeup and photography? What was the issue? You will pay a small fortune to go to London and complain that Scotland should have professional shows that you can cover so why didn’t you step up and ask for info or try and get a foot in the door using the trade test logic or at least support it? What were you waiting for an engraved invitation? The networking potential was there but you didn’t take it. Does that trip to London generate business or are you just sending images on spec to papers and magazines (usually low end) in the hopes of getting published, why not do that for a Scottish show? You wanted it, we created it, you ignored it.

One thing that was said that still confounds me was the hotel, the Enterkine house hotel in Annbank near Ayr. When questioned on their lack of support for the show, the Owner begged me to do something to promote her hotel hence bringing London and international designers for a show, the manageress stated “we don’t promote outside events and anyway I had no idea how to promote a fashion event.” So the ticket link and details were not enough? You can’t work with social media? A simple share on your social accounts would have been a step in the right direction.

So with all this in mind, I want to again state my thanks to the Scottish fashion (and film/TV) circuit for opening my eyes to how the demand to be taken seriously in the industry only stretches as far as talk.

I will always be proud of my Scottish heritage but from here on, thats as far as it goes. I see right through the support Scottish creatives talk and know thats all it is. Talk.