Base of Sweden Goes International

I know we would not normally do this but the news was to good not to share as Base of Sweden goes international, thats correct the company who’s innovative foundation and cleanser is making waves in Europe is now available for international delivery through their website.

Designed to be professional friendly, the foundation and remover has become a media sensation in its native Sweden and captured the attention of artists across the board with fans both industry and consumer praising its formulation and company ethos.

“The Base is not like other foundations and therefore it does not feel like other foundations. It is moist on your skin all day long and lasts up to 72 hours. It is also waterproof, which allows you to wash your face, swim and exercise in it without it coming off. Once it does come off, the Base fades away gradually rather than falls off.”

An absolute game changer this foundation is perfect for all aspects of the makeup artist kit from the media and theatre where longevity, sweat proof and waterproof is a must to the bridal sector where demand for long stay makeup that doesn’t clog the skin is chief amongst the coveted and sought after solutions for brides and the wedding party. Stepping to the plate with this range was a bold move and it is one that is receiving notice with Base of Sweden Already garnering industry innovation awards for foundation alongside the press and blogger accolades it deserves.

To learn more about the range or to purchase see:

Base of Sweden Website

Base of Sweden Instagram

Base of Sweden Facebook

*The YouTube channel for Base of Sweden is a must see and save for the savvy artist who wants to learn.