Shining boy is a brand I found by sheer chance and it falls into that category of quirky and outwith my norm for male grooming but this does not detract from the company in any shape or form. While many say that makeup is universal there is still a degree of stigma attached to men buying makeup that they are working to take away with their quirky concepts.
For those taking their first steps into the world of makeup as a boy/man or just looking for something that will be quick, simple and easy to use then a BB cream is generally a good starting point. With the Shining boy BB cream, its targeted specifically at men and boys with a view to making clean skin a quicker process and creates a gateway to experimentation with the wider range of their cosmetics (in particular the eye shadow palettes).
The silver tone of the packaging and overall feel is standard and would not look out of place in a gym bag as it resembles a moisturiser or a post shave balm. The actual product has all the hallmarks of a premium BB cream (BB standing for Beauty balm) in that it offers an all encompassing product with skincare, concealer and light coverage that will in essence give the skin a fresh, rested look. Available in two shades of light and wheatish (medium/tan). Like many BB creams it is still advisable to use a powder to set although it is relatively long wearing depending on your own skin type and texture. The ingredients overall do have all the qualities I would expect and the added bonus of being waterproof making it an ideal addition to a summer regime.
The rest of the shining boy range is more about fun and experimentation with vibrant colour palettes and a more whimsical sense of playfulness but it is the BB cream that does stand out in the range from a grooming perspective as its designed to be easy to use and stands as a reminder that grooming (in the social media age) is an important factor for the well dressed gent or artistically minded soul who wants to be seen in the best possible light.
To learn more about the company see:
*A quick google search on the Shining Boy brand is enlightening and offers an interesting perspective on the range but in all honesty it doesn’t detract from the company for me it just allows a little insight into the company and the nearest competitors in terms of look and ingredients (not to mention pricing)