Bespoke London a Fresh Approach to Mens Scent

When I came across the Bespoke London range I bought it to try it based on price and admit that I am now hooked and find myself reaching for the body spray on a regular basis with the corresponding aftershave as an extra touch. A simple, clean collection that inspires and evokes images of masculinity and solidity, it is for me the perfect accessory to the Lost Boys concept as well as being an affordable luxury that will round out a man’s grooming routine with a solidity and strength that has to be appreciated.

Bespoke London

On first glance, we see simple, clean packaging that has a minimalist edge, that is for me, uniquely male. the collection consists of 4 distinct scents and each has its own colored package to suit and is again subdivided into two camps: warm woods with exotic undertones (mature) that draw you into its exoticism and then the citrus and wild herbs, warmer and softer undertones that are both masculine and approachable (youthful).

Adding a touch of personality to the individual items that allow you to create a uniformity of scent without overpowering the wearer. An uncompromisingly simple range, Bespoke London is everything I want and more from an aftershave at a price that is accessible for daily use and fits my requirements on occasions when that extra edge is needed. A perfect antidote the overly complex world we live.

Looking at the packaging it has all the hallmarks of quality you would expect in a much more expensive range without losing any of the quality. The aftershave bottle is a prime example of this the frosted glass bottle feels solid in the hand and has the same clean symmetry that is synonymous with the Bespoke London range. Across the board, we see a cohesiveness that is both reassuring and pleasant, with weight and tactility that when handled feels right regardless of the item, the strong block colors and strong typography of the labeling all add to that sense of utilitarian luxury that men’s grooming is known for.

For me, the collection as a whole has a sense of affordable luxury, the body sprays, aftershave, and Eau Fraiche are all designed to suit the men’s grooming market and give an accessible, affordable range that will stand up to the rigors of most men’s lives giving an air of confidence. The overall feel of the range is that it is designed to suit everyday use without being overpowering and still with a masculine touch. Cleverly done and deserving of applause.

Exclusive to Superdrug, it is a clever strategy and with wide availability in their stores, the range is worth attention as it sits squarely and rightly alongside its more expensive designer counterparts and is a brand that has filled a niche that in my opinion was long overdue an overhaul giving it a fresh, strong and important place in the market for men’s grooming products.

To purchase from the entire Bespoke London range see Superdrug stores.

To learn more about Bespoke London:

Bespoke London Facebook.

Bespoke London Instagram.

Bespoke London Twitter.

Shining Boy BB Cream

Shining boy is a brand I found by sheer chance and it falls into that category of quirky and outwith my norm for male grooming but this does not detract from the company in any shape or form. While many say that makeup is universal there is still a degree of stigma attached to men buying makeup that they are working to take away with their quirky concepts.

shining boy makeup.jpg

For those taking their first steps into the world of makeup as a boy/man or just looking for something that will be quick, simple and easy to use then a BB cream is generally a good starting point. With the Shining boy BB cream, its targeted specifically at men and boys with a view to making clean skin a quicker process and creates a gateway to experimentation with the wider range of their cosmetics (in particular the eye shadow palettes).

The silver tone of the packaging and overall feel is standard and would not look out of place in a gym bag as it resembles a moisturiser or a post shave balm. The actual product has all the hallmarks of a premium BB cream (BB standing for Beauty balm) in that it offers an all encompassing product with skincare, concealer and light coverage that will in essence give the skin a fresh, rested look. Available in two shades of light and wheatish (medium/tan). Like many BB creams it is still advisable to use a powder to set although it is relatively long wearing depending on your own skin type and texture. The ingredients overall do have all the qualities I would expect and the added bonus of being waterproof making it an ideal addition to a summer regime.

The rest of the shining boy range is more about fun and experimentation with vibrant colour palettes and a more whimsical sense of playfulness but it is the BB cream that does stand out in the range from a grooming perspective as its designed to be easy to use and stands as a reminder that grooming (in the social media age) is an important factor for the well dressed gent or artistically minded soul who wants to be seen in the best possible light.

To learn more about the company see:

Shining Boy Website

Shining Boy Instagram

Shining Boy Facebook

*A quick google search on the Shining Boy brand is enlightening and offers an interesting perspective on the range but in all honesty it doesn’t detract from the company for me it just allows a little insight into the company and the nearest competitors in terms of look and ingredients (not to mention pricing)

Explaining the Lost Boys

The Lost Boys as a concept has a dark heart, its a patchwork of different aspects from the darker side of the Peter Pan story to the current social and political atmosphere where we see people such as Milo Yiannopoulos who has talked openly about the disenfranchisement of young men over the last decade.

Abandoned spaces (image for illustrative purposes only)

Abandoned spaces (image for illustrative purposes only)

Melding these elements together The Lost Boys became a sort of tongue in cheek reference to the way men are viewed and takes some of the “boy who never grew up” stories and expand on them with a touch of the grunge movement, American Gothic and the subversion of masculinity.

The images themselves will be built around derelict buildings, waste ground and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the “council estate boys" look of the models.

Additionally, to the clean makeup looks I have planned, there will be integration (slowly) of character makeup elements such as scarring and bruising to add depth to the characters to give a level of the cinematic and a harsher reality of the concept.

I am going to add extra kit soon and will release details on what goes into a lost shoot in terms of gear from the camera equipment to the makeup and brushes used which in-itself will be released as a blog or blogs.

While I appreciate this is a personal project it will be used to promote the Lost Project and give a voice to a different side of my own commercial/media background in makeup design taking a little of the narrative described above into projects that are currently being scripted with a view to building a stable of work.