The latest travel kit from Alfa Italia

Alfa Italia has done it again, there new limited edition travelling kit hits all the markers for chic and Italian style like no other brand. The sleek and stylist set which is being aimed at the consumer market is THE travel accessory de jour for the jet setter who wants something with that little extra chic edge. With Christmas just 5 months away and the release date of September, the timing is perfect to pick up a gift for the holidays or that late in the year winter bird trip south to warmer climes.

alfa italia

Known throughout Europe the UK based company has won multiple awards within the hair and beauty realm for their unique and beautifully crafted brush and tools, a staple of the salon as well as the home there is something uniquely beautiful about their kits and this new travel set is no exception to that with its decadent colour tones and the frankly delectable names, it is easy to see them being The gift of 2019.

The Lazio Collezioni, a limited-edition travel styling kit inspired by delicious Italian desserts. Taking its name from the stunning mountainous region in central Italy, the Lazio Collezioni features deceptively powerful mini hair styling appliances for on the go styling.

The limited-edition autumn/winter 2019 travel kit is the perfect travel companion for the festive season and makes a great addition to any Christmas list. The ultra-compact and lightweight dryer and irons provide near salon performance and help ensure you maintain your look while on the go.

The new Lazio Collezioni hairdryer utilises Alfa Italia’s powerful 1200w motor, which has two speed settings, to create the same styling power as its full-sized counterparts while the ceramic styling iron is capable of heating up to 190°C and comes with two sectioning clips.

Available in Berry Tarte (deep red) and Creme Caramel (beautiful tan), the sets are contained in a luxuriously stylish compact travel case.

Adam Tudor, Creative Director of Alfa Italia, said, “As ever with our limited edition travel sets, we wanted to create a luxurious, yet affordable mini kit in the new season’s key shades. This autumn it’s all about classic berry tones complemented with soft, earthy colours and we feel the new Lazio Collezioni embodies these trends beautifully.”

Alfa Italia is a UK based brand specialising in professional hair styling tools and appliances designed for salon and home use. Alfa Italia prides itself in its extensive research and development of their tools, all of which have been inspired by Italian elegance.

Available from September for a limited time only in hair salons nationwide and at www.alfaitaliapro.com priced at £44.95.

Changing the Narrative of The Lost Project

Changing the Narrative of The Lost Project

Over the last 18 months we have worked extremely hard alongside our creative director James Clark, who has been a diligent and hardworking beauty editor for a major magazine, however that is all changing and as much as we loved what he did, it has been decided that we will do it for ourselves.

Talking to some of the agencies and brands we have worked with over the last 18 months they are coming over to the Lost Project and we will be building our network and creating online articles focusing on beauty, lifestyle and art.

Already seeing some interest, over the next month we will add new members to the online team who will work with us to create articles, making full use of social media marketing and of course working to create beautiful images with a lost project twist.

It does feel like a huge relief to know that we can finally really put the focus back on ourselves and the clients we have built a relationship with.

This change of narrative is something we are really excited about and now we will be able to grow and redefine our story.

The Lost Blog Returns

The Lost Blog

We have been sitting as a team and discussing the different elements of what we do and what we offer, fine tuning the business so to speak. One thing that came up was the website, as much as we all loved it, we felt that it made sense to reinvigorate the concept as we move into a new phase and give ourselves a fresh look to meet the changes we have planned.

Over the coming months we will be working on the plans to expand on production and print work, thanks to our creative director JamesC mua, we have access to some fantastic resources and will be making effective use of them soon. We also will be migrating all the work into one solid site and JamesC will be joining us long term with all his work being showcased here on the Lost Project website.

Something that has been on our mind is we want to create more work of our own and we are aiming to have at least two festival pieces in play and then start on our internet TV plans with the TV Series script earmarked already with our plan being to integrate in one of our Bollywood contacts for the lead role.

A host of new images will also be shot to fill out the website with JamesC taking the lead, naturally as creative director, giving him the chance to spread his wings a little as in-house makeup designer and photographer.

Overall, we are excited about the prospects of the new year and will be making waves with our work and direction.