The revamping of The Lost Project has been interesting and opened up new doors. As a team we were pushing ourselves in new directions and it has been slow, in fairness we wanted to be sure that we did it right, this has changed the dynamic of the work we do.
Much of the time has been focused on building and I really haven’t had time to think about let alone do any new work and this has been a source of frustration. However, this is about to change and now that we have gone more in house in our thinking, its become a little easier.
We are a little more selective about what we talk about and how we approach the business. Collaborations are a lot more solid now and we have ties to some fantastic companies coming up and will be announcing this in detail.
Brand support is increasing and we are careful to ensure we do non exclusive deals to maximise the potential of what we are doing. Filming will be a major factor of the work with behind the scenes by our own team will be prioritised. This means tailoring this to the budget at hand and releasing (with client support) the makeup work being done, backstage at events (tickets coming soon), we do have several film scripts to review and of course the TV series we have had earmarked for a while thanks to careful consideration and support from outside of Scotland.
Much of what we are doing is with contacts and clients outwith the Scottish market and we will endeavour to bring business to this market. As creative director and a 20 year time served artist it was something I want to prioritise.
The Lost concept itself was created to support this and its allowed all of us to really change the direction of our business and look at the creative aspects more closely and with events, fashion films and editorials being set up, it does feel like the hard work is paying off.