Shining Boy BB Cream

Shining boy is a brand I found by sheer chance and it falls into that category of quirky and outwith my norm for male grooming but this does not detract from the company in any shape or form. While many say that makeup is universal there is still a degree of stigma attached to men buying makeup that they are working to take away with their quirky concepts.

shining boy makeup.jpg

For those taking their first steps into the world of makeup as a boy/man or just looking for something that will be quick, simple and easy to use then a BB cream is generally a good starting point. With the Shining boy BB cream, its targeted specifically at men and boys with a view to making clean skin a quicker process and creates a gateway to experimentation with the wider range of their cosmetics (in particular the eye shadow palettes).

The silver tone of the packaging and overall feel is standard and would not look out of place in a gym bag as it resembles a moisturiser or a post shave balm. The actual product has all the hallmarks of a premium BB cream (BB standing for Beauty balm) in that it offers an all encompassing product with skincare, concealer and light coverage that will in essence give the skin a fresh, rested look. Available in two shades of light and wheatish (medium/tan). Like many BB creams it is still advisable to use a powder to set although it is relatively long wearing depending on your own skin type and texture. The ingredients overall do have all the qualities I would expect and the added bonus of being waterproof making it an ideal addition to a summer regime.

The rest of the shining boy range is more about fun and experimentation with vibrant colour palettes and a more whimsical sense of playfulness but it is the BB cream that does stand out in the range from a grooming perspective as its designed to be easy to use and stands as a reminder that grooming (in the social media age) is an important factor for the well dressed gent or artistically minded soul who wants to be seen in the best possible light.

To learn more about the company see:

Shining Boy Website

Shining Boy Instagram

Shining Boy Facebook

*A quick google search on the Shining Boy brand is enlightening and offers an interesting perspective on the range but in all honesty it doesn’t detract from the company for me it just allows a little insight into the company and the nearest competitors in terms of look and ingredients (not to mention pricing)

Creating The Narrative

Creating The Narrative and bringing the light

Creating The Narrative and bringing the light

We are really excited about what is happening here at The Lost Project, not only have we created a whole new narrative that we and several of our clients are excited about. Which in and of itself is really good news and will with time put us in the place we want to be.

Naturally we are taking this slow and making sure that all the i’s are dotted and t’s are crossed. While there are some areas that are being discussed that will open doors and opportunities to new and established creative talent that wants to step up. We will support this but for our own projects we are going to be taking smaller steps and keeping things small with a carefully structured hand picked team of people from locations that we are familiar with and know we can trust.

With the potential avenues that are being brought into play, we are really excited about the prospect of whats coming up and will be revealing details over the coming weeks.

From fashion to film and TV, there are endless opportunities to be had, we are already seeing the potential of this and given that we want to specialise more in the film and TV sector we will only dip our collective toes into the water of fashion for that, we have some ideas that need support from designers and have already put the feelers out on that front.

Our team is pushing hard to create something special and stay within the boundaries of our remit, commercial and art can work together and we fully intend to prove it.

We are now sketching out designs to pitch to a designer for a pop up show and a PR agent is backing the plans which is fantastic news and will add an extra edge to the work coming up.