When I came across the Bespoke London range I bought it to try it based on price and admit that I am now hooked and find myself reaching for the body spray on a regular basis with the corresponding aftershave as an extra touch. A simple, clean collection that inspires and evokes images of masculinity and solidity, it is for me the perfect accessory to the Lost Boys concept as well as being an affordable luxury that will round out a man’s grooming routine with a solidity and strength that has to be appreciated.
On first glance, we see simple, clean packaging that has a minimalist edge, that is for me, uniquely male. the collection consists of 4 distinct scents and each has its own colored package to suit and is again subdivided into two camps: warm woods with exotic undertones (mature) that draw you into its exoticism and then the citrus and wild herbs, warmer and softer undertones that are both masculine and approachable (youthful).
Adding a touch of personality to the individual items that allow you to create a uniformity of scent without overpowering the wearer. An uncompromisingly simple range, Bespoke London is everything I want and more from an aftershave at a price that is accessible for daily use and fits my requirements on occasions when that extra edge is needed. A perfect antidote the overly complex world we live.
Looking at the packaging it has all the hallmarks of quality you would expect in a much more expensive range without losing any of the quality. The aftershave bottle is a prime example of this the frosted glass bottle feels solid in the hand and has the same clean symmetry that is synonymous with the Bespoke London range. Across the board, we see a cohesiveness that is both reassuring and pleasant, with weight and tactility that when handled feels right regardless of the item, the strong block colors and strong typography of the labeling all add to that sense of utilitarian luxury that men’s grooming is known for.
For me, the collection as a whole has a sense of affordable luxury, the body sprays, aftershave, and Eau Fraiche are all designed to suit the men’s grooming market and give an accessible, affordable range that will stand up to the rigors of most men’s lives giving an air of confidence. The overall feel of the range is that it is designed to suit everyday use without being overpowering and still with a masculine touch. Cleverly done and deserving of applause.
Exclusive to Superdrug, it is a clever strategy and with wide availability in their stores, the range is worth attention as it sits squarely and rightly alongside its more expensive designer counterparts and is a brand that has filled a niche that in my opinion was long overdue an overhaul giving it a fresh, strong and important place in the market for men’s grooming products.
To purchase from the entire Bespoke London range see Superdrug stores.
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